On a bright and sunny morning, the delightful aroma wafts from the CasaMiel bakery chain store on a street corner in Hangzhou. This enticing scent is a sign of the exquisite products created by Hangzhou Meilong Foods Co., Ltd. (referred to as Meilong Food). Tracing its roots back to 1997, Meilong Food has steadfastly pursued excellence in quality and innovation year after year. Today, the company has blossomed into a renowned baking enterprise in regions such as Zhejiang and Hubei.

A Seasoned Brand Breaking Through Itself

Meilong Food is a large modern baking enterprise that encompasses production, processing, and sales. It primarily specializes in medium and high grade baked goods, including bread, cakes, Chinese and Western pastries, and mooncakes. The company's primary business model revolves around directly managed chain stores. As of March 2023, Meilong Food has established two major brands, CasaMiel and Sunfullee. The company owns three wholly-owned subsidiaries: Hangzhou Togo Food Co., Ltd., Hangzhou CasaMiel Food Co., Ltd., and Wuhan Meilong Crown Food Co., Ltd., with its market covering Zhejiang, Hubei, and other regions.

Customer First, Service Foremost

The year 2011 was full of challenges and opportunities for Meilong Food. In order to expand production and enhance product quality, Meilong Food decided to introduce a batch of multifunctional pastry production lines. After thorough research, it found SUMEC International Technology Co., Ltd. (referred to as SUMEC-ITC), which not only maintains strong collaborations with imported brands in the baking industry but also boasts a specialized service team capable of providing a full spectrum of equipment procurement trade solutions. Following careful deliberation, Meilong Food chose to finalize the import project through SUMEC-ITC. 

In the initial stages of the partnership, SUMEC-ITC took the initiative to reach out to Meilong Food and discovered their need to independently transport the multifunctional pastry production lines from abroad. Upon learning about this, SUMEC-ITC quickly formulated a comprehensive equipment procurement solution in line with Meilong Food's needs. It actively communicated and coordinated with suppliers to safely transport the relevant equipment back to China. Furthermore, the company prepared all necessary customs clearance and transportation materials in advance, closely monitored the project's progress, and worked diligently to ensure the project was executed efficiently and on schedule. In the end, with the joint efforts of both teams, the construction and operation of the new factory went smoothly.

This collaboration not only earned SUMEC-ITC high praise from the client for its professional trade services but also laid a solid foundation for future cooperation between the two parties.

Continuous Innovation for a Promising Future

From 2011 to 2023, SUMEC-ITC has worked closely with Meilong Food for over 12 years, providing it with over a hundred instances of equipment import agency services. The advanced food processing equipment not only provided Meilong Food with strong technical support but also helped the client enhance its professional baking skills, offering customers a safe and delightful gastronomic experience.

Looking back, SUMEC-ITC and Meilong Food have penned a successful partnership story through the intertwining challenges and achievements. Looking forward, SUMEC-ITC is committed to strengthening its partnership with Meilong Food. Together, the two will navigate the evolving landscape of the baking industry, providing more efficient and convenient services for Meilong Food, and aiding Meilong Food in creating even more splendid accomplishments in the baking sector.

"SUMEC Touch World" provides you with a package of full-process equipment trade solutions such as resource supply, business consultation, financial support, logistics services, export trade, direct sales and after-sales maintenance of the equipment. Contact “SUMEC Touch World” to purchase equipment for you!

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